Kampala, 14th November 2025 — Uganda’s tourism stakeholders today convened at Four Points by Sheraton Kampala for a high-impact capacity-building training led by Ms. Lorraine Simpson, an award-winning TV Travel Expert and Founder of Nia Global Strategies.
The training program, sponsored by the Uganda Tourism Board (UTB), was designed to enhance Uganda’s competitiveness in the global travel marketplace and equip tour operators with cutting-edge skills for engaging international travelers.
Building Capacity for Global Excellence
Ms. Simpson, renowned for her expertise in luxury travel trends, destination marketing, and traveller behaviour, delivered deep insights into how Ugandan tour operators can better position their products for global audiences.
The session focused on:
- Understanding global travel trends and buyer expectations
- Enhancing product packaging for high-value source markets
- Leveraging digital platforms and storytelling for destination visibility
- Strengthening customer experience to meet international standards
Her training emphasized the importance of innovation, strong branding, and market intelligence in an increasingly competitive global tourism environment.
UTB’s Continued Commitment to Sector Growth
As sponsor of the program, UTB reaffirmed its dedication to supporting capacity-building initiatives that uplift the quality and competitiveness of Uganda’s tourism ecosystem. Strengthening tour operators—who serve as frontline ambassadors of the destination—is central to Uganda’s strategy for increasing arrivals and enhancing visitor satisfaction.
The session aligns with UTB’s broader mandate of boosting destination readiness, improving service excellence, and ensuring that Uganda remains a preferred and competitive destination on the world stage.
A Step Forward for Uganda’s Tourism Industry
The turnout of tour operators at the Four Points by Sheraton demonstrates the sector’s commitment to continuous improvement and readiness to tap into emerging global opportunities.
The training marked another milestone in ongoing efforts to elevate Uganda’s tourism offering, strengthen partnerships with international experts, and expand the country’s reach in the global travel market.
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