0414 560 800 [email protected]
0414 560 800 [email protected]

Uganda's Premier

Tourism Experiences

Officially recognized destinations and experiences showcasing Uganda as the Pearl of Africa. All activities are licensed and regulated by the Uganda Tourism Board for your safety and satisfaction.

Mountain Gorilla Trekking

UNESCO World Heritage site experience. Trek through Bwindi Impenetrable Forest to meet endangered mountain gorillas in their natural habitat.

Adventure Experiences

From rafting the Nile to hiking the Rwenzori Mountains, bungee jumping, zip-lining, Uganda is an adventurer’s paradise; thrilling experiences await at every turn.

Cultural Heritage Tours

Explore Uganda’s rich cultural diversity with 56+ tribes, traditional kingdoms, historical sites, Culinary experiences, and authentic community experiences.

Press Releases
  • 23
    May

    UTB HOSTS SPECTACULAR CULTURAL GALA FOR INTERNATIONAL VISITORS AT NDERE CULTURAL CENTER

    Kampala, 23 May, 2026 Uganda Tourism Board (UTB) rolled out the red carpet for over 200 hosted buyers and media personalities with a dazzling cultural gala held at the iconic Ndere Cultural Center on Friday evening. The event is part of the Pearl of Africa Tourism Expo (POATE) 2026 activities that offer guests an immersive...
  • 03
    Mar

    UGANDA SHOWCASES RHINO AND PRIMATE CONSERVATION SUCCESS AT ITB BERLIN

    Berlin, Germany—1st March, 2026. The Uganda Tourism Board (UTB), leading the national delegation at ITB Berlin, is spotlighting Uganda’s remarkable wildlife conservation achievements, with a strong focus on the recovery of the white rhino population and the sustained growth of its globally significant primate species. Once extinct in the wild in Uganda, the white rhino...
  • 27
    Feb

    THE PEARL OF AFRICA TAKEN TO BENELUX MARKETS IN EUROPEAN PUSH

    BRUSSELS—February 27, 2026. The Ministry of Foreign Affairs (MoFA), through Uganda’s Mission to the European Union, in collaboration with the Uganda Tourism Board (UTB), has concluded a series of tourism roadshows across the Belgium, Netherlands, and Luxembourg (BENELUX) region as part of Uganda’s Economic and Commercial Diplomacy (ECD) agenda. The engagements are strategically designed to...
  • 18
    Feb

    UK DELEGATION ADVANCES UGANDA-UK TOURISM PARTNERSHIP

    Jinja, Uganda, 17, Feb, 2026. A high-level United Kingdom delegation led by Laurence Robertson, CEO of the Westminster Africa Business Association (WABA) on trade, investment, and tourism held a highly fruitful engagement with the Uganda Tourism Board (UTB), represented by CEO Juliana Kagwa and former Board Chairperson Hon. Daudi Migereko, at the Source of the...

AFCON 2027

In the Pearl of Africa

Uganda is set to make history as a co-host of the TotalEnergies Africa Cup of Nations (AFCON) 2027, alongside Kenya and Tanzania.

This milestone positions Uganda at the heart of African football, showcasing Uganda’s growing capacity to host major international events while spotlighting its culture, people, and tourism offerings to a global audience.

Explore Uganda

The Pearl of Africa

About Uganda Tourism Board

Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 responsible for sustainably promoting Uganda as a Competitive Tourism Destination for Inclusive Development. UTB strives to demonstrate professionalism in all its operations, build new processes, ideas and services and to respond to existing challenges in offering the tourism services.

Our Vision

A transformative tourism destination promotion agency in Africa.

Our Mission

To sustainably promote Uganda as a competitive tourism destination, offering premier experiences for inclusive socioeconomic transformation.

Our Core Values

Professionalism,
Service Excellence
Innovativeness,
Teamwork,
Sustainability.

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