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041 4342196 utb@utb.go.ug

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News

Kampala, Uganda, 8th May 2024. Uganda Tourism Board (UTB) is delighted to announce its partnership with Emirates Airline. This collaboration aims to promote destination Uganda’s diverse tourism offerings to a global audience. The partnership marks significant steps in Uganda’s efforts to attract more visitors and showcase its rich cultural heritage, breathtaking landscapes, and diverse wildlife...
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The Chief Executive Officer (CEO) of Uganda Tourism Board (UTB) Lilly Ajarova has clarified the intricacies of sustainable tourism, as a cornerstone of the upcoming Pearl of Africa Tourism Expo (POATE 2024) Ajarova expounded the multifaceted nature of sustainability which encompasses environmental, economic and social considerations. This, she said, includes fostering growth, ensuring future viability,...
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Uganda Tourism Board (UTB) has joined forces with Absa bank-Uganda and other partners to enhance girl child education through orchestrating the KH3-Hills Marathon. This collaboration re-affirms their shared commitment to heighten the enrolment of girls at all education levels in all learning institutions, an initiative aimed at achieving gender equality in Uganda’s education system. The...
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The Minister of Tourism, Wildlife, and Antiquities Hon. Tom Butime has tasked the newly appointed Board of Directors of the Uganda Tourism Board (UTB) to transform Uganda into a premier tourist destination. Comprising a team of 11 members, each selected for their exemplary expertise in Uganda’s tourism sector, the board’s inauguration ceremony held on February...
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Uganda Convention Bureau (UCB), a unit under Uganda Tourism Board (UTB) has showcased Uganda’s vast potential in the MICE (Meetings, Incentives, Conferences and Events) sector at Meetings Africa 2024. Led by the CEO Lilly Ajarova, the UTB team also presented Uganda’s impressive tourism offerings to a large global audience of meeting planners, conference organizers, travel...
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Uganda is poised to become a prominent player in the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, with a prioritized focus on investment in business tourism. This strategic approach holds great promise for the nation as it diversifies its revenue streams abroad, thereby enhancing its Gross Domestic Product (GDP). Hosting global events provides local residents...
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The eighth edition of the Pearl of Africa Tourism Expo (POATE) organized by the Tourism Ministry and Uganda Tourism Board (UTB) is poised to be exceptionally unique, with its focus on sustainable tourism. It will showcase a renewed commitment to safeguarding Uganda’s rich cultural heritage with a major focus on wild life habitat preservation and...
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The Uganda Tourism Board (UTB)team led by Lilly Ajarova on 5th January 2023 joined Jackline Nyiracyiza Ag. Commissioner Museums and Monuments at Ministry of Tourism Wildlife and Antiquities to visit the historical Nyero Rock Paintings in Kumi district, Eastern Uganda. The host team included Kumi district officials lead by the Resident District Commissioner Ahmed Washaki and commubities adjacent...
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Uganda took part in the second East African Tourism Expo (EARTE) that happened between 23rd to 29th, September 2022 at the Cercle Hippique de Bujumbura grounds. As stipulated in the treaty that gave rise to the community, the exhibition brought together tourism organizations, private sector and stakeholders from the seven participating East African nations of...
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Uganda Tourism Board has unveiled Pearl of Africa Tourism Expo (POATE) 2023 at Sheraton Kampala during World Tourism Day celebration. The Expo, an annual event was officially launched by the State Minister of Tourism, Wildlife and Antiquities Hon. Martin Mugarra Bahinduka in the presence of UTB Board Chairman Hon. Daudi Migereko, UTB Director Vivian Lyazzi...
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