New destination brand #ExploreUganda unveiled to a global travel audience as Uganda showcases natural, cultural, wildlife and religious attractions  Uganda Tourism Board invites the world to discover the Pearl of Africa and explore its unique adventure experiences Cape Town, South Africa, 11th April, 2022. The newly unveiled #ExploreUganda destination brand was on full display at this year’s World...Read More

On Friday, a group of 50 Rotarians departed from the Kampala city based Pope Paul Memorial Hotel in Rubaga for a three day adventurous safari to Murchison Falls National Park to explore and experience Uganda – The Pearl of Africa’s beauty on the countryside, where they checked-in at Sambiya River Lodge. To kickstart off the...Read More

Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates. On 30th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton...Read More

Masindi, Western Uganda, 25th March, 2022: Adventure Vacation Safaris with support from Uganda Tourism Board (UTB), Private Sector Foundation (PSFU) and Uganda Tourism Association (UTA) will host a domestic Tourism promotional tour dubbed ‘’Fellowship on the Nile’’ between 25th – 27th March, 2022 at Murchison Falls National Park in Buliisa District. This is a unique opportunity to roll-out the new destination brand – ‘Explore Uganda’’...Read More

Here’s to why you need to visit the 84 Ssese Islands archipelago A perfect Islands destination with everything for everyone, the Ssese Islands archipelago boasts of being home to eighty-four islands, one of the most wonderful places to live in the world on the banks of Lake Victoria, Northwestern region of Uganda. These beautiful islets...Read More

Here’s to why you need to visit the 84 Ssese Islands archipelago A perfect Islands destination with everything for everyone, the Ssese Islands archipelago boasts of being home to eighty-four islands, one of the most wonderful places to live in the world on the banks of Lake Victoria, Northwestern region of Uganda. These beautiful islets...Read More

The Embassy of Ireland in Uganda and Uganda Tourism Board (UTB) have today March 10th kicked off St. Patrick’s Day events in Uganda by greening the Independence Monument along Speke Road, Kampala as well as the Amahembe g’ente (Horns of the Cow) at Igongo Cultural centre in  Biharwe, Mbarara city. The two tourist sites will...Read More

On 21st January 2022, the Uganda Tourism Board (UTB), the Official Government of Uganda’s tourism marketing and regulatory agency launched our long-awaited tourism destination brand— Explore Uganda, The Pearl of Africa. The refreshed brand—Explore Uganda, The Pearl of Africa, which was officially unveiled by H.E Yoweri Kaguta Museveni, is a 2-in-1 expression of the diversity and...Read More

Popularly refered to as the Adrenaline Capital of East Africa by tourists, a visit to Jinja city must be top of your Things-to-do list in 2022. Positioned on the pristine opposite bank of River Nile, 50 miles away from Kampala city on the East, Jinja is the most sought after rafting destination in Uganda possessing...Read More

By Daudi Migereko The 21st of January 2022 marked a new beginning in the chapter of restarting and rebuilding what was previously a thriving tourism sector in Uganda. It shall be noted that before the pandemic unfolded globally in the late 2019 and made landfall in Uganda in March 2020, Uganda’s tourism sector was on...Read More