The Uganda Tourism Board (UTB) delegation in Morocco, led by the Minister of Tourism, Wildlife, and Antiquities, Hon. Martin Mugarra, is undertaking a series of high-level media engagements aimed at strengthening Uganda’s destination visibility in the North African market and attracting international audiences ahead of Uganda 2027.
The engagements, coordinated by the Head of Public Relations at UTB in collaboration with the Marketing Manager and the wider UTB team, have targeted some of Morocco’s most influential print, broadcast, and digital media platforms with regional and global reach. These interactions are strategically designed to position Uganda as a premier African tourism destination while expanding awareness of the country’s diverse tourism and investment offerings.
Key media appearances have included Al Bayane (newspaper and online), Le Matin (newspaper and online), L’Opinion (newspaper), Femmes du Maroc (newsmagazine), Med Radio, and SNRT Television, Morocco’s national broadcaster. Across these platforms, discussions have highlighted Uganda’s tourism proposition under the Pearl of Africa brand, emphasizing its rich biodiversity, cultural heritage, sports tourism opportunities, and growing Meetings, Incentives, Conferences, and Exhibitions (MICE) potential. Enhanced air connectivity, investment opportunities within the tourism sector, and Uganda’s strategic use of major continental events to drive destination marketing have also featured prominently.
During the engagements, Hon. Mugarra underscored the Government of Uganda’s commitment to tourism growth through infrastructure development, enabling policies, and strategic international partnerships. The UTB team complemented this messaging by providing in-depth destination insights, market-specific narratives, and curated media content to support accurate and compelling storytelling about Uganda.
These targeted public relations engagements have significantly strengthened Uganda’s media footprint in Morocco, laying a solid foundation for sustained destination visibility, increased market awareness, and long-term tourism and cultural linkages between Uganda and the North African region beyond the tournament.
END