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Uganda

UTB UNVEILS THE EXPLORE UGANDA BRAND AT CHOGM 2022 IN KIGALI, RWANDA

  • UTB to create awareness for the new destination brand during the Uganda themed events in Kigali, Rwanda to an audience of over half a million people.
  • CHOGM 2022 will provide an excellent opportunity to unveil the new Pearl of Africa Brand in Kigali - the city of a Thousand hills.
  • Rwanda is the 2nd East African Country Uganda to experience the new Pearl of Africa brand aimed at tapping into her travel market segment.

UTB OFFICIALLY HANDS OVER THREE NEW DESTINATION INTERNATIONAL TOURISM FILM AWARDS TO THE HON MINISTER OF TOURISM, WILDLIFE AND ANTIQUITIES

The three international tourism film awards were earlier this month received at a prestigious ceremony held at Cape Town City hall, South Africa where Uganda was crowned this year’s Grand Prix and two times Gold award winner by the International Tourism Film Festival Africa for her film; Explore Uganda – The Pearl of Africa.

NEW UGANDA DESTINATION BRAND SCOOPS THREE INTERNATIONAL TOURISM FILM AWARDS

  • The Explore Uganda Destination Film has made a grand mark on the global tourism scene with three awards at the International Tourism Film Festival Africa in Cape Town; Gold Award - International Tourism Destination Country, Gold Award - Tourism Africa Destination Award and the Grand Prix - Tourism Africa Award.
  • The film, which is part of Uganda’s refreshed brand identity seeks to increase arrivals in the destination as the global travel and tourism industry recovers from the Covid-19 pandemic.

UGANDA TOURISM BOARD LAUNCHES NEW DESTINATION BRAND IN UAE AS A PRIORITY INTERNATIONAL TOURISM SOURCE MARKET

FOR IMMEDIATE RELEASE

Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.

On 30th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.

The launch is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch, presided over by Hon. Tom Butime - Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand.  UAE and other Gulf States are part of the emerging tourism source markets for destination Uganda.

UTB MOVES TO PROMOTE DOMESTIC TOURISM IN PARTNERSHIP WITH PRIVATE SECTOR AND ROTARY UGANDA

Adventure Vacation Safaris with support from Uganda Tourism Board (UTB), Private Sector Foundation (PSFU) and Uganda Tourism Association (UTA) will host a domestic Tourism promotional tour dubbed ‘’Fellowship on the Nile’’ between 25th – 27th March, 2022 at Murchison Falls National Park in Buliisa District. This is a unique opportunity to roll-out the new destination brand – ‘Explore Uganda’’

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