The Chief Executive Officer (CEO) of Uganda Tourism Board (UTB) Lilly Ajarova has clarified the intricacies of sustainable tourism, as a cornerstone of the upcoming Pearl of Africa Tourism Expo (POATE 2024) Ajarova expounded the multifaceted nature of sustainability which encompasses environmental, economic and social considerations. This, she said, includes fostering growth, ensuring future viability,...Read More

Uganda Tourism Board (UTB) has joined forces with Absa bank-Uganda and other partners to enhance girl child education through orchestrating the KH3-Hills Marathon. This collaboration re-affirms their shared commitment to heighten the enrolment of girls at all education levels in all learning institutions, an initiative aimed at achieving gender equality in Uganda’s education system. The...Read More

The Minister of Tourism, Wildlife, and Antiquities Hon. Tom Butime has tasked the newly appointed Board of Directors of the Uganda Tourism Board (UTB) to transform Uganda into a premier tourist destination. Comprising a team of 11 members, each selected for their exemplary expertise in Uganda’s tourism sector, the board’s inauguration ceremony held on February...Read More

Uganda Convention Bureau (UCB), a unit under Uganda Tourism Board (UTB) has showcased Uganda’s vast potential in the MICE (Meetings, Incentives, Conferences and Events) sector at Meetings Africa 2024. Led by the CEO Lilly Ajarova, the UTB team also presented Uganda’s impressive tourism offerings to a large global audience of meeting planners, conference organizers, travel...Read More

Uganda – Kampala, 2 Wednesday, 2023. Uganda Tourism Board (UTB) has started to undertake a nationwide grading and classification exercise. This was revealed at a press conference at UTB headquarters addressed by Lilly Ajarova CEO (UTB), Uganda Hotel Owners Association (UHOA) Chairperson and Vice Chairperson Board of UTB, Susan Muhwezi, Broadford Ochieng, Deputy CEO (UTB)...Read More

UGANDA EMBRACES GLOBAL TOURISM AGENDA Uganda – Kampala, 31 July, 2023. Uganda joined the rest of the world for United Nations World Tourism Organization (UNWTO) 66th Regional Commission for Africa, opened by Prime Minister Republic of Mauritius Pravind Kumar Jugnauth in Mauritius. The Uganda delegation was led by Minister of Tourism Wildlife and Antiquities Hon. Tom...Read More

Germany – Frankfurt, 25 May 2023. IMEX – Frankfurt, one of the largest trade shows in Europe for the meetings and events industry that brings together global event planners and buyers with significant spending power comes to an end today. The exhibition, that started on 23rd – 25th, May 2023 has created awareness of Uganda...Read More

The Ministry of Tourism, Wildlife, and Antiquities in partnership with Agencies including Uganda Tourism Board, Uganda Wildlife Authority, UWEC, UHHTI, and UWRI, and private sector players will this April traverse Western Uganda in a domestic tourism campaign dubbed “Explore Western Region,” aimed at interesting Ugandans to visit the uniquely prized tourism sites and attractions in...Read More

Uganda is poised to become a prominent player in the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, with a prioritized focus on investment in business tourism. This strategic approach holds great promise for the nation as it diversifies its revenue streams abroad, thereby enhancing its Gross Domestic Product (GDP). Hosting global events provides local residents...Read More

The eighth edition of the Pearl of Africa Tourism Expo (POATE) organized by the Tourism Ministry and Uganda Tourism Board (UTB) is poised to be exceptionally unique, with its focus on sustainable tourism. It will showcase a renewed commitment to safeguarding Uganda’s rich cultural heritage with a major focus on wild life habitat preservation and...Read More