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Mbale, Uganda—July 29, 2025
The Board of Directors and Management Team of the Uganda Tourism Board (UTB) is currently holding a strategic retreat at Mbale Resort Hotel, aimed at fostering alignment, reflection, and forward-looking planning to strengthen Uganda’s position as a competitive and preferred tourism destination.
The retreat comes at a critical time as the tourism sector continues to recover and grow, offering UTB an opportunity to refine its strategies and deepen collaboration among key leadership. The sessions are designed to enhance organizational efficiency, review current programs, and lay the groundwork for upcoming initiatives that promote Uganda’s diverse tourism offerings.
Speaking at the retreat, UTB CEO Juliana Kagwa emphasized the importance of strategic coherence across the institution:
“This retreat is not only about internal planning; it is about reigniting our collective mission to position Uganda as a top-tier destination. As we realign our priorities, we are equally committed to experiencing firsthand what we promote.”
As part of the retreat activities, the Board and Management will embark on guided excursions to key tourism sites and hospitality establishments in and around Mbale. These visits are intended to provide a deeper appreciation of the region’s rich tourism potential—ranging from its breathtaking natural landscapes and cultural heritage to its growing infrastructure in hospitality and travel services.
To further deepen stakeholder collaboration, a dedicated engagement will be held with tourism players from the Elgon region. This interactive session will provide a platform for open dialogue on the region’s tourism landscape—highlighting opportunities, discussing challenges, and forging collaborative pathways for sustainable tourism development and marketing.
UTB Board Chairperson, Hon. Daudi Migereko, reaffirmed the Board’s commitment to regional tourism advancement:
“We believe that tourism development must be inclusive. By engaging with regional stakeholders, we ensure that our national efforts are rooted in local realities and potential. Mbale and the greater Elgon region have a vital role to play in Uganda’s tourism story.”
The Uganda Tourism Board remains dedicated to fostering inclusive growth, innovation, and excellence in destination marketing. The outcomes of this retreat will contribute significantly to the Board’s strategic direction for the financial year ahead.
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