Kampala, Uganda. August 3, 2020 – Uganda Tourism Board (UTB) and Uganda Communications Commission (UCC) have today signed a Memorandum of Understanding to jointly promote “Destination Uganda” as a premier film and tourist destination.
The MoU enjoins the two parties to collaborate and jointly market Destination Uganda, and to improve Uganda’s brand as a film and tourism destination.
Speaking at the signing ceremony at her office in Kampala, the UTB Chief Executive Officer Lilly Ajarova said the partnership aims to see the two agencies work closely to increase film-induced tourism in Uganda.
“Our goal is to improve various already existing tourism products such as film and ensure that enough investment and promotion goes in that area so that the sector can thrive, especially during these unprecedented times where digital visual communication is vital for destination promotion,” Ms. Ajarova said.
On her part, the UCC Ag. Executive Director, Irene Kaggwa Sewankambo said:
“We shall join hands to maximise opportunities and return on investment in film tourism, in a bid to create employment, and lobby for tax incentives on film production costs within Destination Uganda.”
Among other things, the MoU is expected to tackle issues such as improved connectivity and cost of the internet, support for digital marketing of Destination Uganda, profiling of film locations, and promotional content creation.
ABOUT UGANDA TOURISM BOARD
Uganda Tourism Board is a statutory organization mandated under the Uganda Tourism Act 2008 to promote Uganda as a preferred destination for both domestic and foreign tourists and to enforce and monitor standards in the tourism sector. UTB aims to create inclusive opportunities for the tourism sector through market transformation. For more information, please visit: www.utb.go.ug.
ABOUT UGANDA COMMUNICATION COMMISSION
Established under the Uganda Communications Act, 2013, Uganda Communications Commission is a facilitator of the sustainable development of a modern communications sector in Uganda. UCC’s mandate is to monitor, inspect, license, supervise, control and regulate the communications sector, including telecommunications, broadcasting, film, radio, postal communications, data and infrastructure. For more information, please visit: www.ucc.co.ug
For more information contact;
Sandra Natukunda
Senior Public Relations Officer
Email: sandra.natukunda@utb.go.ug
Visit: www.visituganda.com
