uganda tourism board

Nairobi, Monday, May 23 2022 Uganda Tourism Board (UTB) is seeking to partner with Kenyan tour operators to boost intra Africa tourism between the two East African countries with a focus on encouraging more tourists from Kenya to explore the natural, adventure, leisure, business and cultural attraction

Jinja City, Uganda, 19th May 2022: Uganda Tourism Board, Jinja City Authority have concluded plans to develop Jinja as a gateway tourism city in the Eastern part of Uganda.  The plans are a result of the meeting held between the UTB, Jinja City Council officials and the Private Sector at

• The Explore Uganda Destination Film has made a grand mark on the global tourism scene with three awards at the International Tourism Film Festival Africa in Cape Town; Gold Award - International Tourism Destination Country, Gold Award - Tourism Africa Destination Award and the Grand Prix - Tourism Africa Award.
• The film, which is part of Uganda’s refreshed brand identity seeks to increase arrivals in the destination as the global travel and tourism industry recovers from the Covid-19 pandemic.

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Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.

On 30^th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.

The launch is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch, presided over by Hon. Tom Butime - Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand.  UAE and other Gulf States are part of the emerging tourism source markets for destination Uganda.

Adventure Vacation Safaris with support from Uganda Tourism Board (UTB), Private Sector Foundation (PSFU) and Uganda Tourism Association (UTA) will host a domestic Tourism promotional tour dubbed ‘’Fellowship on the Nile’’ between 25th – 27th March, 2022 at Murchison Falls National Park in Buliisa District. This is a unique opportunity to roll-out the new destination brand – ‘Explore Uganda’’

September 1, 2021. Kampala Uganda

KAMPALA, Uganda. December 28th 2020: In an effort to revamp mountain tourism in Uganda, UTB CEO, Lilly Ajarova, led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori's highest point measuring 5,109 metres (16,762 ft)) tall. 

Kampala, 25 November 2020: MTV Africa and MTV Base announced the return of the continental flagship award show in 2021. The Iconic MTV Base celebration, MTV Africa Music Awards (MAMA), which showcases the ultimate in African culture, music, and creativity, will be held in a re-imagined virtual format in partnership with Uganda, The Pearl of Africa on February 20th 2021. The MTV Africa Music Awards Kampala 2021 will be broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130).

Kampala, Uganda: November 4^th, 2020.

Kampala, Uganda, September 30, 2020. The Minister of Tourism, Wildlife and Antiquities, Hon. Col. (Rtd) Tom R. Butime has inaugurated the 4^th board of directors of the Uganda Tourism Board (UTB).