UTB

Fort Portal Tourism City, Sunday, 07^th August 2022: Destination Uganda continues its economic recovery beyond COVID-19 with focus on rebuilding

• UTB to create awareness for the new destination brand during the Uganda themed events in Kigali, Rwanda to an audience of over half a million people.
• CHOGM 2022 will provide an excellent opportunity to unveil the new Pearl of Africa Brand in Kigali - the city of a Thousand hills.
• Rwanda is the 2nd East African Country Uganda to experience the new Pearl of Africa brand aimed at tapping into her travel market segment.

Arusha, Tanzania, 04th June, 2022: In a bid to position Uganda as a preferred tourist destination in the East African source market,

The three international tourism film awards were earlier this month received at a prestigious ceremony held at Cape Town City hall, South Africa where Uganda was crowned this year’s Grand Prix and two times Gold award winner by the International Tourism Film Festival Africa for her film; Explore Uganda – The Pearl of Africa.

Jinja City, Uganda, 19th May 2022: Uganda Tourism Board, Jinja City Authority have concluded plans to develop Jinja as a gateway tourism city in the Eastern part of Uganda.  The plans are a result of the meeting held between the UTB, Jinja City Council officials and the Private Sector at

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Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.

On 30^th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.

The launch is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch, presided over by Hon. Tom Butime - Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand.  UAE and other Gulf States are part of the emerging tourism source markets for destination Uganda.

Adventure Vacation Safaris with support from Uganda Tourism Board (UTB), Private Sector Foundation (PSFU) and Uganda Tourism Association (UTA) will host a domestic Tourism promotional tour dubbed ‘’Fellowship on the Nile’’ between 25th – 27th March, 2022 at Murchison Falls National Park in Buliisa District. This is a unique opportunity to roll-out the new destination brand – ‘Explore Uganda’’

PRESS RELEASE

UTB, KCCA to position Kampala City as top tourist destination

Kampala, Uganda, Tuesday 30th November, 2021: Uganda Tourism Board (UTB) and Kampala Capital City Authority (KCCA) have signed a Memorandum of Understanding to develop and promote tourism in Kampala through tourism product development, quality assurance of hotel and accommodation facilities and promotion of tourism awareness in the City.

Kampala, Uganda. August 3, 2020 - Uganda Tourism Board (UTB) and Uganda Communications Commission (UCC) have today signed a Memorandum of Understanding to jointly promote “Destination Uganda” as a premier film and tourist destination.

In my opening address at this year’s 5^th Pearl of Africa Tourism Expo (POATE) held in February, under the theme- Promoting Intra-African Travel, I told stakeholders that for Uganda to have a sustainable tourism sector, there was a need for us to rethink our tourism market with more focus on Africa and Uganda. Fast forward, around March, a month after POATE, Covid-19 spread across the world. Overnight, the tourism sector and economies across the world came to a halt.