0414 560 800 utb@utb.go.ug
0414 560 800 utb@utb.go.ug

About Us

UGANDA TOURISM BOARD

Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 responsible for sustainably promoting Uganda as a Competitive Tourism Destination for Inclusive Development. UTB strives to demonstrate professionalism in all its operations, build new processes, ideas and services and to respond to existing challenges in offering the tourism services.

Key mandates of UTB includes among others, fostering cooperation among key stakeholders in the tourism sector, marketing tourism sector, encouraging investment in the sector, promoting education, training and research, developing and monitoring standards in the tourism sector.

Vision

The center of excellence in destination management in Africa.

Mission

To sustainably promote Uganda as a competitive tourist destination for inclusive development.

Core Values

  1. Professionalism
  2. Integrity
  3. Teamwork
  4. Innovativeness
  5. Sustainability

Message from the CEO

Welcome to the Uganda Tourism Board

Dear Visitors,

I wish to welcome you to the official website of the Uganda Tourism Board (UTB). It is my great pleasure to introduce you this online platform, where you will find a wealth of information about Uganda Tourism Board corporate information.

Our mission at UTB is to promote and develop sustainable tourism that benefits both our visitors and our local communities. We strive to showcase Uganda’s attractions in a way that preserves our natural environment and cultural heritage while fostering economic growth and social development.

On this website, you will find detailed information about our mandate, services, and initiatives. Whether you are planning your next adventure, seeking investment opportunities, or looking to learn more about our tourism policies and strategies, this platform is designed to meet your needs.

We are committed to providing you with up-to-date information, inspiring stories, and practical resources to enhance your engagement with Uganda. Our dedicated team works tirelessly to ensure that your experience with us, both online and here at our offices exceeds your expectations.

Thank you for visiting the Uganda Tourism Board’s website. We look forward to welcoming you to the Pearl of Africa and sharing the magic of Uganda with you.

Promoting tourism together

Functions of UTB

  • 1. To formulate, in cooperation and in consultation with the private sector and relevant entities, a marketing strategy for tourism in Uganda
  • 2. To implement the marketing strategy and to promote Uganda as an attractive and sustainable tourist destination.
  • 3. To encourage and promote domestic tourism within Uganda
  • 4. To encourage investment in the tourism sector and wherever possible, to direct such investment to the less developed tourism areas
  • 5. To promote and sponsor educational programmes and training in the tourism sector including schools, in consultation and cooperation with appropriate entities
  • 6. To undertake and commission appropriate research in the field of tourism
  • 7. In consultation with or as directed by the Minister, to delegate to local governments the responsibilities related to tourism commensurate with their functions set out in the Local Governments Act
  • 8. To manage the tourism development levy in accordance with the best commercial practice and the objects of the Board
  • 9. To provide finance and any other assistance to strengthen the private entities in the tourist sector where necessary and appropriate
  • 10. To enforce, and monitor standards in the tourism sector
  • 11. To inspect, register, license and classify tourist facilities and services; and
  • 12. To undertake any other functions prescribed by or under this Act, any other law or as directed by the Minister.

UTB Organogram

Our Offices

Address: 6th Floor, Block C, Lugogo House, Plot 42 Lugogo By-Pass, Kampala

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
SaturdayClosed
SundayClosed

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