The Uganda Tourism Board (UTB) held an insightful engagement with the Import Promotion Desk (IPD), a German initiative that connects European importers with pre-screened producers and service providers from developing and emerging markets.
The engagement formed part of IPD’s fact-finding mission to Uganda, aimed at identifying potential areas of collaboration, particularly in market access and capacity building for UTB and selected private-sector tourism actors.
The discussions explored opportunities to strengthen Uganda’s presence in the European tourism market, enhance the capacity of local tourism businesses and build stronger linkages between Ugandan tourism providers and European markets.
The engagement presents an important opportunity for UTB to advance its efforts to grow Uganda’s tourism arrivals from Europe while strengthening partnerships that support sustainable tourism development and increased international market access.
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