PRESS RELEASE: UGANDA TOURISM TAKES PROMOTION TO RWANDA REGIONAL EXPO
KIGALI, RWANDA – A delegation of Ugandan tour operators, hoteliers and other tourism stakeholders is in Rwanda for the Kwita Izina ceremony and exhibition running from 27 August to 01 September. This regional expo comes after a Uganda Tourism Board (UTB) led team returns from the UK’s biggest birding expo in Rutland.
Kwita Izina, the mountain gorilla naming ceremony, now in its 12 year is to have the first ever exhibition. The Uganda delegation has members from the Association of Uganda Tour Operators, the Uganda Hotel Owners Association, Uganda Tourism Association, Uganda Wildlife Authority and the Uganda Tourism Board among other tourism stakeholders.
Stephen Asiimwe, the UTB Chief Executive Officer, says Kwita Izina is one of the three regional expos that are designed to promote both Rwanda and East Africa region.
“Under the Northern Corridor Infrastructure Project (NCIP), Kenya, Rwanda and Uganda market themselves as a single tourist destination,” says Asiimwe.
“As part of the engagement, each country has chosen a signature event with Kenya taking on Magical Kenya Expo, Kwita Izina for Rwanda and Martyrs Day for Uganda,” says Asiimwe. He adds that the partner states now actively work to support each other regionally and internationally.
The 12th Edition of Kwita Izina (Gorilla naming ceremony), exhibition and a familiarization tour are running from 27th August to 1st September 2016. At the expo Uganda is also hosting destination training for Rwanda tour operators and travel agencies to market Uganda.
The familiarization trip is a way to enable the visitors experience and discover what Rwanda has to offer. This is to give participants an opportunity to experience Rwanda tourism products so that they can be able to ably include Rwanda on their tour packages.
The Uganda delegation is being led by the Professor Ephraim Kamuntu, the Minister of Tourism, Wildlife and Antiquities.
From 24-29 November 2016, Uganda will host counterparts from Kenya and Rwanda at the Pearl of Africa Expo. While here, the tourism boards, tour operators and other tourism stakeholders will have an opportunity to experience the variety that makes up Uganda’s tourism. Uganda has over 50% of the world’s mountain gorillas; 10% of the world’s species and a great cultural diversity.
For more information:
Contact: Vincent Mugaba
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