Uganda Tourism Board works with other government agencies to promote tourism. The agency also works with the private sector primarily through the trade associations and media; but also with individual firms. These partnerships are important in ensuring that tourism development is coordinated across the board for the good of the people of Uganda.
Uganda Tourism Board has three international public relations and marketing firms to represent Uganda in key tourism source markets.
The three firms, PHG Consulting for North America (Canada & USA), Kamageo for UK and Ireland, and KPRN for Germany, Austria and Switzerland represent UTB on trade and media business for the purpose of growing the Uganda tourism sector.
The overall objective of the assignment is to promote Uganda as a prime tourism travel destination and to increase tourism arrivals, overall spend and length of stay in the country. UTB is also working with these firms to build and empower the local tourism business to make the individual companies better players on the international market.